Top 5 Fashion Games in the US: Q1 2023 Performance

In the first quarter of 2023, the top 5 fashion games in the United States showcased varying trends in weekly downloads, revenue, and active users. Here’s a closer look at their performance, based on data from Sensor Tower.

Makeover Studio: Makeup Games from LIHAO TECH CO., LIMITED saw a steady weekly revenue, peaking at around $25.8K in mid-January. Weekly downloads began strong at 383K but declined to roughly 84K by the end of March. Active users also experienced a decline from 1.75M to 1.2M throughout the quarter.

Project Makeover by Magic Tavern, Inc. maintained robust weekly revenue, averaging around $1.6M, with a peak of $1.8M in late December. Weekly downloads fluctuated, starting at 161K and ending at approximately 102K. Active users ranged from 950K at the beginning of the quarter to around 721K by the end of March.

DIY Paper Doll from Crazy Labs saw a significant increase in weekly downloads, jumping from 7K in late December to 188K by late February. Active users followed a similar trend, rising from 16K to 310K by the end of the quarter.

Fashion Famous - Dress Up Game published by Panteon Yazilim Oyun Egitim Teknolojileri ve Hizmetleri Sanayi Ticaret Anonim Sirketi, marked its entry in early February with increasing downloads, reaching 295K in late February before tapering to 69K by the end of March. Active users grew from 867 in late January to 268K by the end of March. Revenue, while modest, peaked at $562 in the final week of March.

Toca Boca Hair Salon 4 by Piknik exhibited consistent performance with weekly revenue averaging around $14K. Downloads started at 94K in late December and ended at 55K by the end of March. Active users saw a decline from 277K to 211K throughout the quarter.

These trends highlight the dynamic nature of the fashion gaming market. For more detailed insights and data, visit Sensor Tower.